As the nights draw in and the festive lights start to twinkle across Cardiff, the property market traditionally cools off.
The weeks before Christmas often see a slowdown as families turn their attention to gifts, gatherings and getting through their to-do lists. And let’s be honest, packing boxes, clearing out the garage, or tackling the attic rarely makes it to the top.
It isn’t until the New Year that buyers and sellers typically re-emerge, resolving that next year will be different. After a busy festive season, many realise their home no longer fits their needs. We often hear the kitchen felt a little too cramped for that family dinner or they’ve simply outgrown their space.
But what if waiting until January means missing an opportunity? The winter months might actually be one of the smartest times to buy or sell your home in Wales. Here’s why.
Why buyers can benefit this winter
Less competition
Winter brings fewer active buyers, which means less competition for the homes that are on the market. With fewer bidding wars and a calmer pace, you’ll have more time to view properties and make well-informed decisions.
Motivated sellers
If a home is on the market in December, it’s usually for a reason. Sellers during this period are often driven by factors such as job relocations or financial deadlines, making them more open to negotiation.
Realistic pricing
Because the market naturally slows down, many sellers set more realistic asking prices. This can give you the upper hand when it comes to securing a deal that works in your favour.
Why sellers shouldn’t wait until spring
Fewer listings
Spring may be the busiest season for sales, but that also means greater competition. By listing your property in winter, you’ll stand out in a smaller pool of homes, giving motivated buyers fewer options and more reason to consider yours.
Serious buyers
Anyone viewing homes in the cold and dark of December is serious about finding one. These buyers are typically ready to move quickly and decisively.
Presentation is key
With shorter days and less-than-perfect weather, creating a warm, inviting atmosphere is essential. Keep interiors well-lit, highlight your home’s cosier corners, and show off energy-efficient features like double glazing or modern heating systems. A well-presented home in winter can feel instantly appealing.
What to expect over the season
What Simon says…
As we head into the winter months, it’s natural to see the market take a brief pause. From November through December, activity tends to slow as people turn their attention to the festive season. While there may be fewer viewings, the quality of enquiries often improves as those looking now are typically serious and ready to move.
Once the New Year arrives, things change quickly. January always brings a fresh wave of motivation as buyers start browsing again and sellers rush to get their homes on the market.
It’s one of the busiest times of year for us, and those who act early in November or December are often in the strongest position to get ahead of the curve.
While national trends show a winter slowdown, Cardiff and much of south Wales often tell a different story. With a strong local economy, steady demand and a diverse mix of homes, the market here tends to stay more resilient than elsewhere in the UK.
At Thomas H Wood, we see motivated buyers and sellers all year round, particularly across Whitchurch, Radyr and the wider Cardiff area. Whether you’re looking to move before the New Year or planning your next step, there’s never a wrong time to have a conversation about your property goals.
If you’re thinking about buying or selling a property, speak to our expert team today. Call us on 029 2062 6252, visit thomashwood.com, or drop into our Whitchurch or Radyr branches to discuss how we can help you make the most of the winter market.